PRODUCT - Basically its all about breads, different variations or types to choose from but one stands-out among the rest, specifically here in the Philippines. It's the Bread of Salt or locally called
Pan De Sal. Yes, as we commonly bought from nearby neighborhood bakeries, the
Pandesal we admired must be delicious, soft, fresh and yes... HOT! The business evolve from the principle that
Pinoy eat bread first, the moment they woke up. From frequent snacks in a day, we consider first buying bread to fill up our stomach before rice meals. As we always emphasize the importance of making delicious
Pandesal in our baking sessions, before or even trying to make other breads with or without flavors, topping or fillings we make it sure to perfect the
Pandesal, it's taste and consistency. If not, then improve the recipe, research, ask for feed backs and practice more on the techniques. Then sell it proudly, hot and fresh!
PLACE - Bread Business is not a quick-rich opportunity. It's a process, its a journey and importantly putting up your place of business in accessible to people from all walks of life. Location is the step to your success. You may have all the skills, manpower and resources but you don't have a good place for this business, the success seems so slow or none at all. Unless you're considering doing it somewhere, like at home then look for someone to deliver or distribute it for you, then good! Bread supply business sometime don't need physical store and display. Importantly it requires strategy. A well known motivational speaker was asked in one morning TV talk show with a question, "what's the most important factor to succeed in a business?" then without hesitation he said: "number 1 is location, number 2 is location and lastly, number 3 is location!
PEOPLE -From all ages, from A to E classes of our society, everyone eats breads. Its a matter of how your business attract consumers, how your products are presented and how you want your breads to be a must in every family's table. The bakery business in the Philippines can be connected to Sari-sari store business, where varieties of items are sold as consumables. Bread does not select particular market.
Negosyong pang-masa ito, pang-mayaman o mahirap! Lahat puedeng kumain ng tinapay!
PRICING - In the monetary aspect of this business, pricing must be given extra care as well as emphasis. It defines not only the product or the place of the target market. It also reflects what quality, how good or how people will accept it.
"Ano ba talaga ang binabayaran sa'yo? Some will say "
Ay kaya pala mura, hindi naman pala masarap! or
"Ang mahal naman, hindi naman masarap!" Two different things, when you're selling commercial breads, people always look for value of their money. They always look for consistency, the taste and the appearance. The size (if its big but cheap, then Ok) and how delicious (
masarap at malambot,
mas Ok!) they got, for every cents they're paying.
PROMOTION - Remember the word "suki system". Establishing your market seems so easy. You can think of several ways to attract consumers... nice place, good price, quality product or services are important factors to build your business. But how to sustain the flow of costumers is a different thing. People loves to hear the word, discount, buy-1-take-1, less, off and many more strategical gimmicks to attract people. it’s not the other way around the you should depend to “by words” and foot traffic. You must do it for yourself. Do what you’re not usually doing, ikaw gumawa ng paraan para mabenta ang tinapay mo. The secret is - know your product very well. You don't need a celebrity to endorse or promote your product.
Ikaw mismo ang artista, pag tinanong ka; "masarap ba yang tinapay n'yo? Yes of course!
Alam mong umarte ng totoo! And not to say;
"sabi nung huling bumili masarap daw!
PRODUCTION - totally it depends on these, how many you’ll gonna produce in a day? You just can’t produce plenty if there will be few buyers. You can’t just settle for few breads, but more buyers want to purchase your breads. It’s a different thing, we’re talking here of food that have expiration or have the tendency to lapse if not consume immediately.
Kailangan maingat sa pag-gawa, you must be aware of “Calculated Risk”. There will be time during the course of your operation or bread production that you’ll get tired, because no one or seldom buy your breads.
Mas nakakapagod ang konti lang ang ginawa tapos walang bumili, Kaysa marami kang ginawa pero naubos naman.
Well, with all these in mind make sure all your efforts and resources will not be wasted. It’s a daily commitment. Hardship, errors and mistake will push you to perfection, you must also give importance to service. Yes it’s a service you must love and put your dedication on it The business will be easy, fun and exciting if you enjoy what you’re doing, and that is --- BAKING while earning!
by Edgar Mejia
EM&M Bread Baking Workshop and Tutorial
17 Baking Sessions, 46 Students (Hands-On & Online)
FROM (dumayo sila ng Marikina City):
ACTUAL HANDS-ON & ONLINE TRAINING BAKING VIDEOS ARE NOW AVAILABLE!
http://www.emmbaking.com 
